Put the Power of the Seal Behind Your Sales
When Consumers Digest assessed fiberglass entry door brands, Therma-Tru® Classic Craft® and Fiber-Classic® entry doors both stood out as Best Buy recommendations from among today's many premium and midrange choices.
Best Buy recognition makes a big difference to homeowners. Proof of this is shown in an independent study conducted by Whirlpool Corporation.* Whirlpool compared sales of refrigerators displaying a Best Buy seal to sales of the same refrigerators that did not display the seal. Within days after test markets began, sales doubled compared to the previous week.
Who wouldn't want a team of experienced researchers to help with big purchase decisions? Now that you know how it can influence purchase decisions, get homeowners talking about why these entry doors are a Best Buy — and their best choice.
*Consumers Digest Endorsement Impact Study, Whirlpool Corporation, September 2013
The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com.